By Cris Collingwood Originally published on – https://www.cpbj.com/railing-systems-maker-expands-into-midwest-through-distributor-partnership/
New Holland-based Keylink, a manufacturer of aluminum railing systems, is expanding into three Midwestern states with distributor Wolf Home Products.
York-based Wolf will distribute Keylink railing in Iowa, Michigan, and Wisconsin in addition to other states in the region, Keylink said.
“We are excited to expand the distribution of our aluminum railing systems to dealers and contractors in these states,” said Javan Lapp, Keylink CEO. “This is a continuation of our ongoing partnership with Wolf in a thriving market and we’re excited to see the growth that results for all of our partners.”
Craig Danielson, president and CEO at Wolf Home Products, said, “We’re looking forward to furthering our partnership with Keylink to satisfy the demands of the midwestern market.”
With new offerings like the Keylink Discovery railing series and the complete American crossover system; improvements to vertical cable that make installation 30% faster; and developments like the new rod rail infill coming soon, Keylink said it is delivering on their claim to be a one-stop railing shop for dealers.
“Keylink offers dealers a consolidated approach to railing products,” said Drew Lebo, Keylink director of product. “Dealers don’t have to reach out to multiple manufacturers for different product lines because Keylink has a wide range of the options that their customers are seeking.”
Keylink said it provides ongoing education and training, a range of marketing materials, and business resources to its customers. Both companies have hired representatives who live in the Midwest.
“We have boots on the ground and an excellent distributor partner in Wolf,” said Jason Hesse, Keylink’s Midwest regional manager based in Wisconsin. “We are ready to get product to our dealers so everyone in the channel can experience the benefits of working with this team.”
